Top Virtual Assistance Ltd trading as Top Lead Generation (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy & Cookies Policy explains how we collect, use, store, and protect personal data when you visit https://topleadgeneration.co.uk/ or interact with our services.
This policy is drafted in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who We Are
Legal entity: Top Virtual Assistance Ltd
Trading name: Top Lead Generation
Company number: 10395452
Registered in: England and Wales
Registered address:
The Watermark,
9 Ribbleton Lane,
Preston, England, PR1 5EZ
For data protection purposes, we act as the Data Controller.
2. Scope of This Policy
This policy applies to:
- Visitors to our website
- Individuals contacting us via forms, email, or booking links
- B2B contacts engaged through our outreach and lead generation activities
- Clients using our pay-per-lead services
3. What Personal Data We Collect
a) Website Usage Data
When you visit our website, we may collect:
- IP address
- Browser type and device information
- Pages viewed and time spent on pages
- Referral source
This data is collected via cookies and analytics tools.
b) Enquiry & Client Data
When you contact us or request information, we may collect:
- Name
- Business email address
- Company name
- Job title
- Phone number (if provided)
- Any information included in your message
c) B2B Outreach & Lead Generation Data
As part of our services, we may process limited business-related contact data, including:
- Business contact names
- Business email addresses
- Job titles and seniority
- Company names
- LinkedIn profile URLs
- Business-related communications
We do not intentionally collect sensitive personal data.
4. How We Use Personal Data
We process personal data for the following purposes:
- Responding to enquiries and requests
- Delivering pay-per-lead services
- Conducting B2B outreach via LinkedIn and email on behalf of clients
- Maintaining outreach records, tracking, and reporting
- Improving our website and service offering
- Complying with legal and regulatory obligations
5. Lawful Basis for Processing (UK GDPR)
We rely on the following lawful bases:
- Legitimate Interests – for B2B outreach, prospecting, lead generation, and business communications
- Consent – where required (e.g. optional cookies, specific marketing preferences)
- Contractual Necessity – where processing is required to deliver agreed services
- Legal Obligation – where required by law
All outreach is conducted in line with UK GDPR and PECR (B2B marketing provisions).
6. B2B Outreach & PECR Compliance
Our outreach activities are:
- Limited to business-to-business (B2B) contexts
- Based on professional relevance and legitimate interest
- Transparent about the sender and purpose
- Inclusive of opt-out mechanisms
Individuals may opt out at any time by:
- Replying to outreach messages requesting no further contact
- Using any unsubscribe or opt-out option provided
All opt-out requests are honoured promptly and permanently.
7. Cookies Policy
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help improve functionality, performance, and user experience.
Cookies We Use
We may use the following types of cookies:
a) Strictly Necessary Cookies
These are essential for the website to function properly and cannot be switched off.
b) Analytics Cookies
These help us understand how visitors use our website (e.g. page visits, traffic sources).
Analytics data is anonymised where possible.
c) Functional Cookies
These remember user preferences and improve usability.
Managing Cookies
You can control or disable cookies through:
- Your browser settings
- Cookie consent tools (where applicable)
Disabling cookies may affect site functionality.
8. Data Sharing
We do not sell personal data.
We may share data only with:
- Clients (for leads generated specifically on their behalf)
- Trusted third-party service providers (e.g. CRM, analytics, email platforms)
- Legal or regulatory authorities where required
All third parties are bound by data protection obligations.
9. International Data Transfers
Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including:
- UK adequacy decisions
- Standard Contractual Clauses (SCCs)
- GDPR-compliant processing agreements
10. Data Retention
We retain personal data only as long as necessary:
- Website enquiries: up to 12 months
- Outreach and lead data: up to 12 months unless a lawful basis requires longer retention
- Contractual and financial records: retained as required by law
Data is securely deleted or anonymised when no longer required.
11. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
- Access controls
- Secure systems and platforms
- Limited access to authorised personnel only
12. Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Rectify inaccurate data
- Request erasure
- Restrict processing
- Object to processing (including B2B outreach)
- Request data portability
To exercise your rights, contact:
📧 info@topleadgeneration.co.uk
13. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites.
14. Changes to This Policy
We may update this Privacy & Cookies Policy from time to time.
The latest version will always be available on this page.
15. Complaints
If you believe your data has been handled improperly, you have the right to complain to:
Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk