Terms of Service

Top Virtual Assistance Ltd t/a Top Lead Generation (“the Service Provider”) offers a pay-per-lead B2B prospecting service designed to generate qualified sales opportunities for clients (“the Client”) through customised contact list building and targeted outreach via LinkedIn and email. These Terms of Service outline the scope, responsibilities, and general conditions governing the delivery of such services

1. Scope of Services

  • The Service Provider will allocate a Dedicated Lead Generation Specialist (“Lead Gen Specialist”) responsible for campaign delivery, reporting, and ongoing communication. The Lead Gen Specialist will act as an extension of the Client’s team and serve as the primary point of contact throughout the campaign.
  • The Lead Gen Specialist will work closely with the Client to gather detailed information about their target audience, ideal customer profile, and service offering. This collaboration ensures accurate contact list building and effective targeting.
  • To capture this information efficiently, the Lead Gen Specialist will provide the Client with a structured onboarding form requesting details such as:
    • The Client’s products or services to be promoted,
    • Target industries, locations, and job titles,
    • Ideal company size or sector focus, and
    • Preferred call-to-action (e.g., booking a call, requesting a demo, or replying for more details).
  • Based on the completed form, the Lead Gen Specialist will prepare the initial outreach content, including LinkedIn connection requests, follow-up messages, and email templates.
  • All messaging content will be submitted to the Client for review and written approval before being used in live outreach. No message or offer copy will be used without prior Client approval.
  • The Service Provider will then manage all approved outreach activity, responses, opt-outs, and GDPR compliance through LinkedIn (using the Client’s account) and/or verified email accounts under the Client’s domain or authorised subdomain.
  • Leads generated through this process will be delivered to the Client in an organised format — typically via email, shared dashboard, or spreadsheet — containing the prospect’s details, communication summary, and response type.
  • If the Client prefers, the Service Provider may also upload the generated leads directly into the Client’s CRM system, provided that appropriate access is granted.
  • The Service Provider will carry out all list building and outreach activities with professional diligence and in accordance with agreed campaign parameters. However, the Service Provider does not guarantee a minimum number of leads, meetings, or conversions. Campaign outcomes depend on factors outside the Service Provider’s control, including audience responsiveness, the Client’s offer, and market conditions.

2. Lead Qualification Criteria

  • A lead will be deemed “Qualified” when a prospect engaged through the outreach process — whether via LinkedIn messaging and/or email communication — provides a positive and actionable response that demonstrates commercial interest or intent to engage with the Client. This includes, but is not limited to, any of the following:
    • Requests a call, meeting, demo, quote, proposal, or further discussion with the Client.
    • Requests information, pricing, or service details specific to the Client’s offering.
    • Confirms they are actively reviewing, evaluating, or considering similar services or solutions.
    • Expresses clear interest in receiving follow-up communication or scheduling a time to speak.
    • Books a meeting, demo, or call through a calendar link or scheduling system included in the outreach message, even if no written reply is sent.
    • Provides direct contact details (e.g. phone number, alternate email) for follow-up discussion.
  • A lead will also be deemed qualified where the prospect provides a written or otherwise affirmative response indicating interest in the Client’s offering — whether by:
    • Replying to a call-to-action such as “Would you like to receive more information?”, “Would you like me to send over a brief overview?”, or similar, with a response such as “Yes,” “Sure,” “Please send details,” or any comparable expression of consent;
    • Replying positively to a meeting-related call-to-action such as “Would you like to arrange a quick call to discuss this?” or “Would you be open to a short introduction call?” with a message such as “Yes,” “Please schedule,” “Sounds good,” or any similar acceptance;
    • Clicking or using a calendar or scheduling link provided in the outreach message to book a call, demo, or meeting — even if no written reply was sent; or
    • Responding in a way that reasonably indicates commercial interest (for example, “Send me a proposal,” “We’re reviewing vendors for this,” “Can you email me more details?”, etc.).
  • In cases where a prospect books a meeting or call directly through a scheduling or calendar link included in the LinkedIn or email outreach — without sending a written reply — such activity will still constitute a qualified lead. The Service Provider will maintain and share regular outreach and activity logs to assist the Client in identifying any meetings or calls that originated from this campaign. The Client agrees to promptly notify the Service Provider if they become aware of any booked meeting, call, or demo that resulted from outreach conducted under these Terms, even if the booking occurred without prior written communication.
  • The Client agrees to configure their booking system to automatically forward or BCC all meeting confirmations to a designated Service Provider tracking email address.
  • This allows the Service Provider to verify which meetings originated from outreach conducted under these Terms and, where appropriate, to review the related communication history so the Client can be properly briefed and prepared for the conversation.
  • Where supported by the Client’s scheduling platform (e.g. Calendly, HubSpot, or similar), the Client may alternatively create a separate event type or calendar dedicated to outreach-generated bookings, with automatic forwarding of confirmations to the Service Provider’s designated tracking email address. All forwarded or shared information will be used solely for verification and preparation purposes and handled in full compliance with UK GDPR and the confidentiality provisions of these Terms.
  • If the Client subsequently discovers or confirms that a prospect, lead, or meeting originated from outreach conducted by the Service Provider under these Terms — whether through LinkedIn, email, or any associated calendar booking — but was not initially attributed as such, the Service Provider shall remain entitled to the agreed lead fee. The Client agrees to promptly inform the Service Provider upon identifying such instances and to include those leads in the next reporting or invoicing cycle.
  • In the event of ambiguity, the Service Provider will provide the original outreach message and delivery records for verification. The Client must raise any dispute regarding a lead’s validity within five (5) business days of delivery, after which all delivered leads will be deemed valid and billable.
  • The following responses do not qualify as leads:
    • The prospect explicitly declines interest or requests no further contact.
    • The response is automated (e.g. out-of-office, bounce, or auto-reply).
    • The contact information is inaccurate, invalid, or non-functional.
    • The response originates from a non-decision maker, vendor, student, job seeker, or otherwise irrelevant contact outside the agreed target audience.

3. Fee Structure and Payment Terms

  • Lead Fee: The Client shall pay the Service Provider a fixed fee per qualified lead. The exact per-lead cost will be determined by the Service Provider following an initial consultation with the Client and a review of the Client’s target audience, service offering, and campaign objectives. The Service Provider will carefully evaluate factors such as audience size, seniority level, geographic focus, and market competitiveness before confirming a price. This approach ensures that pricing remains fair, transparent, and mutually beneficial, creating a win-win arrangement for both parties. The agreed per-lead price will then be confirmed in writing (by email) before the campaign begins. As a general guideline, lead fees typically range from £45 to £85 per qualified lead, depending on the complexity of the campaign and the industry.
  • Setup Fee: A non-refundable setup fee of £150 is payable upon signing up. This fee covers initial campaign setup, onboarding, targeting research, system configuration, and allocation of dedicated resources by the Service Provider.
  • Invoicing: The Service Provider will issue monthly invoices summarising all qualified leads delivered during the preceding calendar month. A separate lead report will accompany each invoice, listing all qualified leads generated during that period, including relevant prospect details and qualification type for verification. The Client shall review the report and raise any disputes or queries regarding specific leads within seven (7) days of receipt; otherwise, the invoice shall be deemed accepted and payable in full.
  • Payment: The Client agrees to settle invoices within 14 days of receipt. Late payments may incur a statutory late payment fee under the Late Payment of Commercial Debts (Interest) Act 1998.
  • Non-Payment: The Service Provider reserves the right to pause campaign activity until outstanding payments are received.

4. Transparency, Reporting and Feedback

  • The Service Provider will maintain accurate records of all outreach, responses, and qualified leads shared with the Client.
  • To facilitate transparency, the Service Provider will maintain an online tracking document or dashboard listing all outreach activities, prospects contacted, and leads generated.
  • The Client agrees to provide timely feedback on lead quality and campaign performance to enable ongoing optimisation.
  • If the Client repeatedly fails to approve messages, respond to reports, or provide necessary feedback, the Service Provider may suspend or terminate the campaign with written notice.
  • Both parties agree to act in good faith, maintaining open communication and transparency throughout the engagement.

5. Ownership and Lead Use

  • Once a qualified lead is delivered, the Client assumes ownership of ongoing communication and sales follow-up.
  • All contacts delivered or engaged by the Service Provider through LinkedIn and/or email outreach will remain attributed to the Service Provider for a period of twelve (12) months from the date of first delivery or outreach. If any of these contacts respond, whether by replying via LinkedIn, email, or any other tracked channel, within this 12-month period, such response will constitute a Qualified Lead under these Terms. This applies even if the Client becomes aware of the response or engagement after the campaign has ended or after this Agreement has been terminated.
  • It is the Client’s responsibility to promptly notify the Service Provider of any such replies, engagements, or conversions that occur within the 12-month attribution period so that the Service Provider can record the activity and issue the corresponding invoice. This obligation applies even if the Client becomes aware of the response or conversion at a later date, or if it occurs after the outreach campaign or the Agreement has ended. Failure to provide such notification does not affect the Service Provider’s entitlement to payment for any qualifying lead generated under these Terms.

6. Use of Branding, Communication and Outreach

  • All outreach and communication performed by the Service Provider will be conducted under the Client’s brand, ensuring that prospects perceive communication as originating directly from the Client.
  • The Service Provider will conduct outreach via LinkedIn and email, using the Client’s LinkedIn account and/or email accounts created under the Client’s domain. These email accounts will be managed through the Service Provider’s email outreach systems for delivery, replies, tracking, opt-outs, and GDPR compliance.
  • If the Client does not provide an email account under their domain, the Service Provider may, with the Client’s written consent, create a subdomain under the Service Provider’s infrastructure that incorporates the Client’s brand (for example, clientname.trgvs.com). This subdomain will forward or redirect to the Client’s main website to ensure that all communication appears legitimate, brand-consistent, and transparent.
  • The Service Provider will prepare the initial outreach message copy (including connection requests, follow-up messages, and email templates) and submit it to the Client for review and written approval prior to launch. No outreach content will be used without Client approval.
  • All LinkedIn and email activity will be executed in a transparent, brand-aligned, and GDPR-compliant manner, with message content and tone consistent with the Client’s communication and marketing standards.

7. Use of Tools and Systems

  • The Service Provider will use its own tools, systems, and platforms to perform contact list building and email outreach activities under these Terms. These may include, but are not limited to, professional databases, CRM systems, and verified email automation platforms. However, all LinkedIn outreach activity will be conducted exclusively through the Client’s own LinkedIn account(s), provided for the duration of the campaign. The Service Provider will access and manage the Client’s LinkedIn account only for agreed outreach and engagement activities, and all access will remain under the Client’s full ownership and control.
  • The Service Provider does not guarantee the use of any specific tools, databases, or platforms, and reserves the right to determine the most suitable methods, software, and systems for each campaign.
  • If the Client has access to in-house tools, CRM platforms, or outreach systems, they may grant the Service Provider temporary access for the duration of the campaign to extend and diversify the contact pool. In such cases, the Service Provider will use the Client’s systems responsibly and solely for the agreed purpose of campaign execution and lead delivery.
  • All tools, databases, and systems owned or operated by the Service Provider remain its exclusive property. The Client shall not have access to or ownership of such systems, tools, or data other than the qualified leads and reports delivered under these Terms.
  • The Service Provider will perform all outreach and lead generation activities with reasonable skill, care, and professional diligence. However, the Service Provider does not guarantee a specific number of leads, meetings, responses, or conversions. Campaign results depend on multiple factors outside the Service Provider’s control — including market conditions, the Client’s target audience, offering, response rate, and message approval delays. No implied warranty is made regarding commercial success, conversion rate, or return on investment.

8. Resource Allocation and Capacity Management

  • The Service Provider will allocate contact list building and outreach resources to the Client based on available operational capacity, the Client’s responsiveness, and the timely provision of targeting information and approvals.
  • Priority will be given to Clients who provide complete audience criteria, approve outreach content promptly, maintain active communication, and pay the required commitment deposit. Clients who delay approvals, fail to provide information, or remain unresponsive may experience slower lead delivery or temporary campaign pauses.
  • The Service Provider will assign a Dedicated Lead Generation Specialist to the Client, who will act as an extension of the Client’s marketing or sales team — gathering campaign details, refining target audience data, and optimising outreach performance and lead quality.
  • The Service Provider reserves the right to manage workload and capacity across multiple Clients to maintain fairness and consistent quality in service delivery. Resource allocation does not constitute a guarantee of a specific number of leads or a fixed campaign output unless expressly confirmed in writing.
  • Both parties acknowledge that successful lead generation outcomes depend on collaboration. The Client agrees to provide timely feedback on lead quality, approve messaging promptly, and maintain open communication to allow the Service Provider to prioritise resources efficiently.

If the Client becomes unresponsive or fails to provide required input for more than fourteen (14) days, the Service Provider may pause the campaign or reassign resources to other active Clients until communication resumes.

9. Data Protection and GDPR Compliance

  • Both parties shall comply with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
  • The Service Provider shall act as a data controller for all prospect and outreach data it collects or generates as part of the lead generation process and shall share such data with the Client solely for legitimate B2B marketing or sales purposes under these Terms.
  • The Client agrees to handle all contact data provided by the Service Provider in strict accordance with UK GDPR and applicable privacy regulations, ensuring that:
    • Prospect and contact data is stored securely and only accessible to authorised personnel.
    • Data is used exclusively for lawful B2B communication and sales purposes related to the Client’s products or services.
    • Contact details are not shared with any third party without a lawful basis or the individual’s prior consent.
    • Any data subject rights requests (such as access, rectification, or deletion) relating to the outreach data are communicated promptly to the Service Provider.
  • The Client must not retain or process prospect data beyond twelve (12) months from receipt unless a lawful basis for continued processing exists under UK GDPR or the PECR (Business-to-Business Marketing) guidelines.
  • The Client indemnifies and holds harmless the Service Provider against any loss, claim, or penalty arising from a breach of UK GDPR, PECR, or any other applicable data protection laws by the Client or its representatives.
  • The Service Provider may process data using compliant third-party systems for sourcing, outreach, communication, and storage, including email automation and CRM tools, provided that all such systems meet UK GDPR and PECR requirements.
  • Both parties agree to promptly notify each other of any personal data breach involving prospect or contact information, and, where required, report such breach to the Information Commissioner’s Office (ICO) within the statutory time limits.

10. Term and Termination

  • Once signed up the Agreement will commence on the Effective Date and will continue on a rolling monthly basis unless terminated by either party at any time by written notice.
  • Either party may terminate the Agreement with immediate effect by written notice if the other party commits a material breach of the Agreement, fails to cooperate, provide necessary information, or respond to reasonable communications within a reasonable timeframe, acts in a manner that obstructs or delays the proper performance of services, or if continuing the engagement becomes commercially, operationally, or ethically unfeasible.
  • Termination does not affect the Service Provider’s right to payment for any qualified leads generated, delivered, or attributed prior to termination.
  • Leads generated or attributed during the Agreement shall remain billable if they result in engagement, meetings, or further commercial discussions with the Client within twelve (12) months of the initial outreach, even if the Agreement has since been terminated.
  • The Service Provider reserves the right to pause or discontinue campaign activity without liability if the Client fails to provide necessary approvals, content, access, or payment, or if continuation of the campaign becomes commercially unviable or conflicts with data protection or ethical standards.
  • Termination or expiry of the Agreement shall not affect the continuation in force of any provisions which, by their nature, are intended to survive termination, including those relating to payment, confidentiality, data protection, lead ownership, and limitation of liability.

11. Confidentiality

  • Both parties agree to maintain strict confidentiality regarding all shared business information, contact data, client details, campaign materials, outreach content, and any other proprietary or commercially sensitive information disclosed during the course of the Agreement.
  • The Service Provider agrees not to use or disclose any of the Client’s confidential information for any purpose other than the performance of lead generation services under the Agreement.
  • Likewise, the Client agrees not to share, resell, or disclose any lead lists, data, or communication templates provided by the Service Provider to any third party without prior written consent.
  • The Service Provider shall not contact or approach any of the Client’s existing customers, prospects, or business partners directly except where expressly authorised in writing for campaign delivery.
  • The confidentiality obligations in this clause shall survive termination or expiry of the Agreement.
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